Ajax wanted to take the launch of their new anti-bacterial single-handed wipes beyond traditional media into people’s digital lives.
WHAT WE DID
We created Ajax Social Wipes – a website that allows you to clean all your social feeds of accumulated Facebook Likes and Twitter-spam single-handedly, in 3 easy steps – login, select, delete. Giving users a useful bit of digital fun, while demonstrating the physical benefits of the product.
Currently, we’ve wiped away over 500,000 likes, and disinfected over 20,000 spambots. In a world that has us liking and following everything, a tool that lets you do the exact opposite is kind of refreshing.