DC’s growth in the Snowboard market has exponentially increased each year since it’s first snowboard boot debuted in 2000.
The brief was to develop a website that communicated the leading edge technology incorporated in DC’s boots and outwear range. An interactive based platform was built to visually communicate the brand message using a mixture of technology based marketing stories, complemented with the fun loving antics of the DC Snow Team.
The site includes user interactive product breakdowns highlighting key feature advancements by DC, an industry leading snow podcast, team profiles and all the latest news from the DC Snow Team
Following on, in 2007 we were asked to add functionality to the current site by integrating a P2P system into the website. This enabled consumers to search and buy online products based on model, colorway and size across all DC online snow retailers.