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DC Shoes Online Store

With the movement away from traditional retail sales to online-based transactions growing exponential, DC Shoes hired 20000ft to redesign their current online retail store.

With a limited budget assigned to the project the focuse was on usability and core features. Thus, producing a cutting edge template that incorporate DC’s brand and incorporating a clean design style focused on product and using the latset web 2.0 technologies.

The site includes user interactive product breakdowns highlighting key feature advancements by DC, an industry leading snow podcast, team profiles and all the latest news from the DC Snow Team

Following on, in 2007 we were asked to add functionality to the current site by integrating a P2P system into the website. This enabled consumers to search and buy online products based on model, colorway and size across all DC online snow retailers.