Every 6 Seconds
Your consent is required to display this content from vimeo - Privacy Settings
BRIEF
QUIT needed an idea that could shock smokers, young and old, into giving up.
INSIGHT
“One person dies every 6 seconds due to tobacco” World Health Organisation
IDEA
Vine, with its 6 second looping videos, was the perfect medium for this simple, hard-hitting fact.
Three Vines were made, one for each major smoker demographic. Each a chilling demonstration of how often – and how many – smoking kills.
RESULTS
- 142K Likes
- 73K Revines
- 11.3K Vine followers
- 19K Tweet mentions
- $423,661 of Earned Media