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Every 6 Seconds

BRIEF

QUIT needed an idea that could shock smokers, young and old, into giving up.

INSIGHT

“One person dies every 6 seconds due to tobacco” World Health Organisation

IDEA

Vine, with its 6 second looping videos, was the perfect medium for this simple, hard-hitting fact.

Three Vines were made, one for each major smoker demographic. Each a chilling demonstration of how often – and how many – smoking kills.

RESULTS

  • 142K Likes
  • 73K Revines
  • 11.3K Vine followers
  • 19K Tweet mentions
  • $423,661 of Earned Media