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Fancestry

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INSIGHT

A die-hard fan of football has known their team since birth. More often than not they follow the team that their dad did but there are some variables. Geography and history play a big part too. But at the end of the day, you are born into a team. So what does this mean for a new arrival to the sport? How can we shortcut their connection to their team?

IDEA

We can show them through an ancestry check where their family history connects with a football team that competes in the EPL. A sophisticated algorithm using Ancestry and Facebook data will help us determine a person’s geographical and historical connection to a team. Effectively letting them inherit the team they were always meant to be a part of.