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Fight for your right to an invite

THE CHALLENGE

Get the best of Sydney’s Media Journalists in one room, for an agency self promotion event.

THE IDEA

As we know journalists are incredibly competitive. So we got them to do what they do best: Fight each other in a ‘Beat em up’ game, where the invitee selects another journo as an opponent. If they win, they can come.

THE RESULTS

Everyone attended. No one died. But hey, there’s always next year.