Volkswagen has hacked the commercial break with the first ever TV ad you can play. From July 19th, people can tune into popular TV shows and, during the ad break, compete to win a GTI in the first-ever live mobile racing event. A massive media undertaking, Volkswagen has bought the first ad spot in high profile ad breaks which feature a QR code that viewers can scan to enter the race.
Races run for only the length of each ad break, with players vying to beat a qualifying time for the chance to win a GTI. Developed as a web-based game, it requires no app download to participate. Volkswagen have even released a schedule for when the ad will appear to launch the race so as to eventize the ad break.
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