Heineken Lion Nathan required assistance with its online strategy to help promote 2004-05 music activation.
We were called in to develop and manage Heineken’s online requirements, including the global dance tour ‘Thirst’ and their local activation in major music festivals.
Heineken Thirst 2005 comprised of a national amateur DJ competition, where judges selected finalists that were voted for online by the public to play along side international DJ hero Roger Sanchez and Eric Morillo at the main event in Sydney.
A fully interactive website was developed that allowed users to listen to DJ sets, view photos and video, as well as access detailed event information.
On the back of the Heineken Thirst success, Heineken Lion Nathan requested assistance managing heinekenmusic.com.au.
Working in conjunction with Heineken’s I.T. department located in the UK, we developed online updates and strategies which included the Sunset Sessions, Field Days and Good Vibrations mini-sites.