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In the crib with Rob and Big Black

This reality series follows professional skateboarder Rob Dyrdek and his bodyguard, nicknamed Big Black. The two live together in the Hollywood Hills and hatch crazy plans.DC Shoes created numerous promotions and materials off the back of the show. The “In the crib with Rob and Big Black” was one of the largest integrated campaigns DC Shoes had run at the time with a huge retailer in the US.