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It’s just not cricket

Once upon a time, someone uttered those immortal words; “It’s just not cricket”.

Presumably, they were appalled by some development they had witnessed. Perhaps they were bothered by a rule change in the game of cricket, for cricket has been evolving ever since the game began.

That is the premise behind Foxtel and DDB’s new cricket campaign.

Following the belief in fame building growth, we’ve used cricket’s most famous phrase and key moments throughout the sport’s history to highlight the latest chapter in the sport’s evolution – Foxtel being the new home of cricket.