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Revlon Truth or Dare

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industrys standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

The activation challenged women to tell the truth in response to a personal question, or opt to take a dare that they needed to document and re-post.

The trick was that it happened in full view of their social network. With Revlon product up for grabs for everyone who engaged.