As a little thankyou to the Westpac staff who helped customers through our biggest bushfire season, we designed an innovative take on the humble Post Card.
Working with artists, we created portraits of the devastating impact of the bushfires on some of our most beautiful tourist destinations.
The Post-fire Cards were affixed with an innovative credit card, Geo-locked to the destination on the card, and loaded with enough money to encourage our staff spend a holiday in that area – as they could only be spent there.
When the staff removed the credit card, it revealed a beautifully rehabilitated landscape that would one day return, in part thanks to the return of tourism and they many they spent.
