Revlon Lip Butter Bump
THE CHALLENGE
For the Australian launch of their colourful Lip Butter range, Revlon wanted an innovative way to drive sampling and hype, whilst engaging their brand with a younger 16-24 year old market.
THE IDEA
To do this we launched “Revlon Lip Butter Bump” a unique real-world mobile sampling app to promote conversation around the new Lip Butter range.
The app utilized Bump Technology to reward the first 2000 users who bumped their mobiles together, with a free pre-release full-size sample of Revlon Lip Butter.
THE RESULT
Within 48 hours, all 2000 Lip Butter samples where claimed, starting over 4000 real-world conversations which rippled through friends social circles. This had a massive halo effect on the Revlon brand with a 53% increases in traffic to their mobile site.
