During the devastating bushfires in December 2020, the Red Cross built a very different kind of Christmas tree in Sydney's CBD: the ‘Burnt Christmas Tree’, made entirely from materials collected from fire-stricken areas.
The response – in smoke-choked Sydney and beyond – was humbling. The tree’s story was told in over 30 countries more than 320 times, driving donations and bringing home the true devastation of the bushfires.
Awards
Spikes – Gold, 2 Silver & 1 Bronze
AWARD – Silver
Adstars – 4 Gold, 2 Silver, 2 Crystal