“The Mighty Artline” was an integrated campaign for Pelikan Artline using television, print and online work to demonstrate how perceptions of the everyday can be change by a simple stroke of an Artline pen.

The campaign consisted of six 15-second commercials, outdoor and online advertising leading to mightyartline.com.au. The communication covered topics including a vulture symbolizing the probably fat of a smoker, the transformation of urban and frying pans highlighting the danger of sun exposure.

Visitors to the website where about to add their own visual commentary to a suite of images from the campaign, as well as upload and adapt their own images, as part of a fun way to interact with the Artline Brand.