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Turn Stupid into Cupid

THE OPPORTUNITY

Each year Valentine’s Day cards bring out 1000s of poets, but very little poetry. To lend a helping hand and gain exposure for pen makers Artline on this special day, we created a special partnership.

THE IDEA

Artline pens and star Mills & Boon author Melanie Milburne romantically supercharged 1000s of people’s clunky Valentine’s messages on the spot.

THE RESULTS

IN JUST TWO LUNCH-TIMES more than 2500 Valentine’s messages were romantically resuscitated, another 14,000 people received help via the Artline Facebook page. Artline added 9,000 people to their database of VIPs, plus people had unbridled sex.